Build a sharper WordPress website without dragging the process out for months.
I combine WordPress, custom code and AI-assisted development to create focused websites that are clear, fast to iterate and built around what the business actually needs.
Tell me what you want to build →A business website should not become a six-month design project.
The goal is a strong, useful website that can go live, do its job and keep improving.
Many websites get stuck in endless rounds of layouts, copy changes, plugins and decisions that do not materially improve the result.
I use AI as part of the development process to move faster through structure, copy exploration, prototyping and technical implementation while keeping the final decisions human and practical.
WordPress websites with a clear job to do.
The exact structure depends on the business, but the focus stays the same: clarity, usability and a strong path for the visitor.
Service websites
Clear positioning, services, proof and conversion paths for independent businesses.
Portfolio websites
Show real work, capabilities and project examples without relying on vague claims.
Landing pages
Focused pages for a single offer, lead magnet, campaign or product.
Product pages
Explain what a digital product or application does and guide people toward the next step.
Content-led websites
Structured sites for publishing, education, resources or authority-building.
Custom interactive pages
Add walkthroughs, calculators, interactive sections or custom functionality where a normal page is not enough.
AI speeds up the work. It does not decide what the website should become.
I use AI where it genuinely helps the build move faster, while the structure, positioning and final experience stay intentional.
Explore page architecture and information hierarchy quickly.
Test different ways to explain an offer before choosing what feels right.
Build tailored sections and interactions without relying on another plugin for everything.
Speed up troubleshooting, testing and responsive adjustments.
Start with the message and user journey before decorating the page.
Clarify
Define the audience, purpose and most important action.
Structure
Build the page hierarchy and decide what information belongs where.
Design
Turn the structure into a clean visual system that supports the message.
Build
Implement the site in WordPress using the right mix of blocks and custom code.
Refine
Test desktop, tablet and mobile and fix the details that affect usability.
From idea to working application
Clear structure. Useful first version.
Custom code gives the site room to behave like your site.
WordPress is the platform, not the constraint. When a normal block is enough, I use it. When a page needs something more tailored, I can build that directly.
That can mean custom HTML, CSS and JavaScript for layouts, walkthroughs, interactive sections or other functionality that would otherwise require another plugin.
This website is part of the portfolio too.
HannekeVerhoef.com was rebuilt around the same approach I use for client work: clear positioning, focused service pages, custom WordPress sections and interactive product walkthroughs.
Instead of using a large page-builder stack, the site combines WordPress, Kadence and custom-coded sections where that gives better control.
Focused MVPs, AI tools and client portals.
A WordPress build can include:
You want a professional site without turning the website itself into a giant project.
The scope is based on what the site needs to accomplish.
We agree on the pages, functionality and first launch version before the build starts. That keeps the project clear and prevents the site from quietly turning into something much larger.
Your website should make the business easier to understand, not make the build harder than it needs to be.
Tell me what the website needs to communicate, what visitors should be able to do and what is currently getting in the way.
Discuss your website →